The Synergy that will make your participation successful

Art galleries participating in PAX Fair 2008 will benefit from a unique opportunity, thanks to a synergy created by many factors:

Location, location
- The UK is the second largest art market in the world, and is home of a large number of art lovers and collectors.
- Top UK auction houses have recently shown a great interest in Arab art by opening offices in Dubai and conducting successful art sales in London
- Liverpool is a vibrant art city with some of the finest art institutions in the UK.




The Marketing
- Being an event of Liverpool 2008, the fair will benefit from the large media coverage and the publicity that the city is organising.
- We are planning to undertake a large marketing and communication campaign to encourage collectors and other potential buyers to attend PAX Fair 2008

All these factors create a unique synergy and a rare opportunity for the participating galleries to sell and network.

The Timing
- The event of capital of culture is expected to bring to Liverpool a large number of visitors, In July, the, International Tall Ships Races is expected to be watched by over a million people .
- We have coordinated with The Bluecoat Arts Centre to make the fair coincide with the Arabic Arts Festival, the only one of its kind in the UK,
- PAX events are expected to receive a lot of coverage by local and regional media, mainly because they will be co-organised by Liverpool- based artist collectives, mainly Red Dot Exhibitions (www.red-dotexhibitions.co.uk), who will be hosting a number of Arab artists (within the framework of PAX Work) to create collaboratively works of art, its primary aim is to provide exhibition opportunities for visual artists on their books- they currently have 25 members - and to promote, market and sell their work via exhibitions, the Red Dot website and publicity derived from exhibitions.